This Privacy Policy describes how Lula Carter, CMT, operating as Ultimate Blissful Massage ("we," "us," or "our"), collects, uses, and protects the personal information of visitors to our website and clients who book or receive services from us. By using this website or scheduling a massage session, you agree to the practices described below.
1. Information We Collect
We collect only the information needed to respond to your inquiries, schedule and provide massage services, and operate our practice.
Information you provide directly
- Contact form submissions: name, email address, phone number, service of interest, preferred day and time, and any notes you choose to share.
- Health and intake information: if you book a session, we may ask about your health history, current symptoms, medications, allergies, areas of pain, prior injuries, and pregnancy status, so that we can provide safe and effective massage therapy.
- Direct communications: the contents of phone calls, text messages, or emails you send to us.
Information collected automatically
- Usage and device data: our website may automatically collect technical information such as IP address, browser type, device type, pages viewed, and referring URL.
- Cookies and similar technologies: see Cookies & Analytics below.
2. How We Use Your Information
We use the information we collect to:
- Respond to inquiries submitted through our contact form, by phone, or by email.
- Schedule, confirm, modify, or cancel massage sessions.
- Deliver safe and appropriate massage therapy services tailored to your needs.
- Send appointment reminders, follow-up messages, and service-related communications.
- Maintain accurate client records as required by our professional certifications and California law.
- Improve our website, services, and client experience.
- Comply with legal, regulatory, and tax obligations.
We do not use your information for automated decision-making or profiling.
3. How We Share Your Information
We do not sell or rent your personal information. We share information only in the limited circumstances below:
- Service providers: with trusted third parties who help us operate the practice — for example, website hosting, scheduling software, email providers, or payment processors — and only to the extent necessary for them to perform those functions.
- Legal compliance: when required by law, court order, subpoena, or to respond to lawful requests from public authorities.
- Safety: when we believe in good faith that disclosure is necessary to protect the rights, property, or safety of you, us, or others.
- With your consent: in any other case where you have specifically authorized us to share.
4. Cookies & Analytics
Our website may use cookies and similar technologies to remember your preferences, understand how visitors use the site, and improve performance. These may include essential cookies (required for the site to function) and analytics cookies (such as Google Analytics) that collect aggregated, non-identifying information about site usage.
You can control cookies through your browser settings. Disabling cookies may affect certain features of the website.
5. Data Retention
We retain personal information only as long as needed for the purposes described in this policy or as required by law. Client health and treatment records are kept in accordance with California recordkeeping requirements for massage therapy. Inquiry information that does not result in a session is deleted within a reasonable period if you do not become a client.
6. Security
We take reasonable administrative, technical, and physical safeguards to protect your information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
7. Your Privacy Rights
Depending on where you live, you may have the right to:
- Request access to the personal information we hold about you.
- Request correction of inaccurate or incomplete information.
- Request deletion of your personal information, subject to our legal recordkeeping obligations.
- Withdraw consent for marketing communications at any time.
- Receive a copy of your information in a portable format.
To exercise any of these rights, call us at (341) 260-6617 or submit a request through our contact form. We will respond within the timeframe required by applicable law.
8. California Residents
If you are a California resident, the California Consumer Privacy Act ("CCPA") and California Privacy Rights Act ("CPRA") give you additional rights, including:
- The right to know what categories of personal information we collect, the sources of that information, and how it is used and shared.
- The right to request deletion of your personal information.
- The right to correct inaccurate personal information.
- The right to limit the use and disclosure of sensitive personal information.
- The right not to be discriminated against for exercising these rights.
We do not sell or share personal information for cross-context behavioral advertising. To submit a request, call (341) 260-6617 or use our contact form. We may need to verify your identity before fulfilling certain requests.
9. Children's Privacy
Our services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. Massage of minors is provided only with the consent and presence of a parent or legal guardian, and any information collected in that context is handled with the same care as adult client information.
10. Third-Party Links
Our website may contain links to external sites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party sites you visit.
11. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other reasons. The "Last updated" date at the top of this page reflects the most recent revision. Continued use of our website or services after changes are posted constitutes your acceptance of the updated policy.
12. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or how your information is handled, please contact us:
- Lula Carter, CMT — Ultimate Blissful Massage
- 30669 Union City Blvd, Union City, CA 94587
- Phone: (341) 260-6617
- Online: contact form